What's More Important Than Strategy?
Stephen M.R. Covey will reveal how to fast track success at CTHRA's Symposium

Naperville, Ill., August 14, 2008 — On October 13 in Atlanta, author and business advisor Stephen M.R. Covey will kick off the Cable and Telecommunications Human Resources Association's (CTHRA) Achieving HR Excellence Symposium by illustrating how trust is a hard-edged economic driver which companies and individuals can leverage to propel their success.

Covey is the co-founder and CEO of CoveyLink Worldwide and the author of The SPEED of Trust. Covey advocates that establishing, growing, and restoring trust is the critical leadership competency of the new global economy—more important than vision, strategy, systems and structure. During the opening session of CTHRA's Symposium, Covey will illustrate how trust is a learnable and measurable skill that makes organizations more profitable, people more promotable and relationships more energizing. He will also discuss the concept of the Trust Dividend™ and the 13 behaviors that increase and inspire trust. Immediately following his presentation, Symposium attendees will have an opportunity to talk with Covey one-on-one during a book signing. In addition, each attendee will receive a free copy of Covey's book.

"By combining Stephen M.R. Covey's insight with hard-hitting breakout sessions and an analysis of industry benchmarks garnered from CTHRA's suite of 2008 surveys, CTHRA has created a can't-miss event for HR professionals,"; said Lynne Ramsey, CTHRA's president and senior vice president of human resources for Charter Communications.

For additional information and online registration, please visit
http://www.cthra.com/educational_events_pa.php. Companies interested in sponsoring CTHRA's Symposium should contact Pam Williams, CTHRA's executive director, at 630.416.1166.

Media Contact: Melissa A. Hicks, Mosaic Marketing, 484.888.6766

About M.R. Covey
Prior to founding CoveyLink Worldwide, Stephen M.R. Covey was the CEO of Covey Leadership Center, the largest leadership development company in the world. Covey personally led the strategy that propelled the international success of his father's book, Dr. Stephen R. Covey's The 7 Habits of Highly Effective People. Under Covey's direction, the company doubled revenues to over $110 million while increasing profits by 12 times. During that period, both customer and employee trust reached new highs and the company expanded into over 40 countries. The company was valued at $2.4 million when Covey was named CEO; within three years, he grew shareholder value to $160 million in a merger he orchestrated with Franklin Quest to form FranklinCovey. For more information about Stephen M.R. Covey, please visit http://www.coveylink.com/. 

About CTHRA
The Cable and Telecommunications Human Resources Association (CTHRA) is the premier human capital resource for the industry and a growing nonprofit organization with 1,100 members spanning 100 companies. CTHRA provides industry-specific benchmarks, information and resources, as well as networking and educational opportunities. Its groundbreaking initiatives include annual compensation and human capital metrics surveys and its symposium series. For more information, visit www.cthra.com

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